Genre: Fairy Tale.
I chose this genre after much deliberation and research. Although I found exploring the horror genre interesting - particulary a study into which games frighten us the most - it eventually transpired that I simply had more to work with in the Fairy Tale genre. I felt I could work with and subvert existing fairy tales and nursery rhymes, turning them into a believable world filled with both wonders and horrors.
Overview: 3rd Person Action/Adventure
I settled on this decision after toying with the idea of both a first person exploration based game, and more puzzle oriented "point and click" style adventure. I felt that a first person action adventure will help showcase the world being created, and help players with a sense of immersion. The addition of both puzzles and combat will help create a real sense of urgency - the the world the player has found themselves in is both strange and dangerous.
Plot: After a botched battle in the frozen north, the younder brother of Prince Charming, controlled by the player, sounds the retreat, making plans to return to Everland and pass on the grave news.
On his arrival home however, he finds it a much darker place than when he left. His father, the king, is dead - Murdered by Prince Charming. Charming has seized the throne, and is abusing its power to fuel his own hedonistic desires. Civil War is brewing, and the Prince must fight his way through his own homeland in an attempt to bring peace back to Everland.